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Having John Miles from Minale Tattersfield - London working with Serge Van Dycke in Cairns led
to some valuable experience.
It is of importance that design must stimulate and inform as well as touching the emotion of the individual. Design is now being recognised by industry as a major tool to give the competitive
edge to their products.
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"The fact is that humans think in images, not words. Try saying 'TIGER' to a friend and ask what
she saw in her mind's eye. It won't be the letters T-I-G-E-R, I can tell you that.
No she will have seen an image of orange and black stripes. That is why all memory courses use
images and visual stories to help people remember stuff." |
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Kevin Roberts, CEO Worldwide, Saatchi & Saatchi.
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