|
|
If you will take the trouble to get great photographs for your advertisements, you will not only sell more,
you will also bask in the glow of public esteem. Remember that your photographs can be used in other medium,
photography is a medium we like using and we get you involves as assistant creative director too!.
|
"The headline is the most important element in most advertisements. It is the telegram which decides
the reader whether to read the copy. If you haven't done some selling in your headline, you have
wasted 80 per cent of your money". |
David Ogilvy - Confessions of an advertising man.
|
|
|
|
|
|
|
